Marketing And Growth
Help businesses growth with right strategies
Level: Beginner
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Who is the cohort for?
- Currently pursuing undergrads from a U.S University
- Enrolled in a Marketing or related program.
- Someone who wish to break into marketing ecosystem beyond just content marketing.
- Actively looking for marketing internships
- Previous experience is a plus but not a deal breaker.
Overview
Marketing is vital for startups to survive and achieve product-market fit (if you're hearing this term for the first time, then you should read on!). This training cohort equips you with a marketing toolbox necessary for helping companies and startups grow. The techniques have evolved since Steve Blank and Eric Ries published their influential books, The Four Steps to the Epiphany and The Lean Startup, respectively.
We'll start with basic marketing fundamentals to jumpstart your career, such as paid campaigns, automations, social media, etc., and then move on to advanced topics such as crafting a narrative, researching trends, market sentiments, and building a complete story around it. All this, while working on an industrial project building real metrics at scale.
After the cohort, when you start working with a company, your skill profile will no longer be limited to just a content marketer. You will have a complete marketing stack to offer to the companies, making your professional value overall higher.
Flow of the program
Time Commitment: One weekday and one weekend, for 8 weeks
Duration: 2 Hrs/Session
Format: Online Live with Recordings
Available Slots: 6 Applicants
Pre-requisite:
- Being Interactive
- A Mac/Window PC with Internet
- Being Collaborative/engaging
Instructor
Hector Saenz
Hector is an experienced marketing specialist with a background in running his own startup and agencies. He has collaborated with numerous major apps and services to attract consumers, with a focus on large social networks and dating apps. His experience covers managing over $1M in ad spend.
Throughout the program, Hector will train you in marketing strategies, sharing hidden secrets for attracting and retaining consumers.
Currently: Company
Curriculum
Your curriculum is broken in 16 sessions, each of which will have a theme associated to it which is chained to the previous session. Think of it like Netflix series, where each episode moves the story ahead. Similarly each session brings on new challenges, new insights that will be a part of your overall project.
Understanding Value Proposition
Researching The Market
Put Thesis to Action
Designing a Framework
The Growth Marketing
Customer Feedback Loop
Marketing Channels and Actions
Exploring More Channels
Social Media Marketing
Performance Marketing I
Performance Marketing II
Campaign Analysis
Marketing Meets AI
Research And Contrast
Story Build And Resources
Instructor
Hector Saenz
Hector is an experienced marketing specialist with a background in running his own startup and agencies. He has collaborated with numerous major apps and services to attract consumers, with a focus on large social networks and dating apps. His experience covers managing over $1M in ad spend.
Throughout the program, Hector will train you in marketing strategies, sharing hidden secrets for attracting and retaining consumers.
Currently: Company
Let’s get you the “Industry Experience” in Marketing!
Schedule a call with our internship program experts to get through the program and start gaining experience by interning at top startups in the country!
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