Who is the cohort for?

1. Currently pursuing undergrads from a U.S University
2. Enrolled in a Marketing or related program.
3. Someone who wish to break into marketing ecosystem beyond just content marketing.
4. Actively looking for marketing internships
5. Previous experience is a plus but not a deal breaker.

Overview

Marketing is vital for startups to survive and achieve product-market fit (if you're hearing this term for the first time, then you should read on!). This training cohort equips you with a marketing toolbox necessary for helping companies and startups grow. The techniques have evolved since Steve Blank and Eric Ries published their influential books, The Four Steps to the Epiphany and The Lean Startup, respectively.

We'll start with basic marketing fundamentals to jumpstart your career, such as paid campaigns, automations, social media, etc., and then move on to advanced topics such as crafting a narrative, researching trends, market sentiments, and building a complete story around it. All this, while working on an industrial project building real metrics at scale.

After the cohort, when you start working with a company, your skill profile will no longer be limited to just a content marketer. You will have a complete marketing stack to offer to the companies, making your professional value overall higher.

Curriculum

Your curriculum is broken in 16 sessions, each of which will have a theme associated to it which is chained to the previous session. Think of it like Netflix series, where each episode moves the story ahead. Similarly each session brings on new challenges, new insights that will be a part of your overall project.