Marketing

Marketing

Created
Mar 13, 2024 9:14 PM
Tags

Marketing And Growth

Help businesses grow with right strategies

Level: Beginner

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Who is the cohort for?

  1. Currently pursuing undergrads from a U.S University
  2. Enrolled in a Marketing or related program.
  3. Someone who wish to break into marketing ecosystem beyond just content marketing.
  4. Actively looking for marketing internships
  5. Previous experience is a plus but not a deal breaker.

Overview

This training cohort equips you with a marketing toolbox necessary for helping companies and startups grow. You'll start with basic marketing fundamentals to jumpstart your career, such as paid campaigns, automations, social media, etc., and then move on to advanced topics such as working with AI tools, crafting a narrative, researching trends, market sentiments, and building a complete story around it. All this, while working on an industrial project building real metrics at scale.

After the cohort, when you start working with a company, your skill profile will no longer be limited to just a content marketer. You will have a complete marketing stack to offer to the companies, making your professional value overall higher.

Flow of the program

Time Commitment: One weekday and one weekend, for 8 weeks

Duration: 2 Hrs/Session

Format: Online Live with Recordings

Available Slots: 6 Applicants

Pre-requisite:

  • Being Interactive
  • A Mac/Window PC with Internet
  • Being Collaborative/engaging
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Instructor

image

Hector Saenz

https://www.linkedin.com/in/hector-antonio-hernandez-saenz-7139575a/

Hector is an experienced marketing specialist with a background in running his own startup and agencies. He has collaborated with numerous major apps and services to attract consumers, with a focus on large social networks and dating apps. His experience covers managing over $1M in ad spend.

Throughout the program, Hector will train you in marketing strategies, sharing hidden secrets for attracting and retaining consumers.

Curriculum

Your curriculum is broken in 16 sessions, each of which will have a theme associated to it which is chained to the previous session. Think of it like Netflix series, where each episode moves the story ahead. Similarly each session brings on new challenges, new insights that will be a part of your overall project.

Understanding Value Proposition

Researching The Market

Put Thesis to Action

Designing a Framework

The Growth Marketing

Customer Feedback Loop

Marketing Channels and Actions

Exploring More Channels

Social Media Marketing

Performance Marketing I

Performance Marketing II

Campaign Analysis

Marketing Meets AI

Research And Contrast