So by now, you have a project, a basic and have designed a model to approach the problem; This is when you’ll be introduced to fundamentals of marketing techniques built for performance. Let’s get the basics right with:

1. A/B Testing Basics → Test your marketing ideas in real-time with a set of customers. It could be money or content.
2. Funnels and Pipelines → Design a flow of potential customers journey to the product.
3. Conversion → Flow of the pipelines till you make them your customers
4. Planning tasks and marketing experiments

When you convert the people from external sources to you product as customers, you want improve on your efforts, to optimize your strategy and double down on what works. The best way to do this → Asking the customers. This can be done by:

1. Creating Feedback Loops → Crafting creative ways to ask for feedback (Many many ways to be studied)
2. Audience → Create a tight-knit set of people based on geographies, interests and behaviors to effectively reach target customer.
3. Re-organizing the task with the learnings and deploying more experiments.

As you progress with your marketing efforts, lets understand more path(or channels) from where we can approach our target customers. There are more ways to reach our ideal customer, and no one solutions fits all, so lets go through them:

1. Email Marketing
2. Text/SMS Marketing. There are smart ways to make this work!
3. Designing custom journeys that caters to specific audience. Explore with examples

We continue to explore more creative channels of reaching the target audience, so of which are mentioned below:

1. Public forums → How to pick the right ones
2. Outreach platforms → Apollo, phantom busters, etc.
3. Social Media channels → Visual, Textual or Audio. Next session elaborates about this in detail.

This is the most common marketing channel which comes to anyone’s mind when spoken spreading awareness about the content. Let’s explore this inside-out!

1. Finding trends, updates, and roles of managers
2. Content Marketing. Content is king!
3. Paid vs Organic Strategies. How to work with both

Get introduced to a service based marketing, where more people work together towards a very analytical campaigns. In this session you’ll see:

1. Types of performance marketing with case studies
2. Different platforms and tools used to create a successful campaigns
3. Designing custom creatives for this campaigns

Continuing where you last leave off in the previous session, you work on more granular metrics such as:

1. Understanding all the relevant CPC, CPA and CPL
2. Choosing the channels and preparing a campaign
3. Finally, Launch , Measure and Learn!

The complete session time will be allotted on learnings, feedback loops, re-iterations and optimization of marketing efforts you made since the beginning of the cohort

With the ever rising relevance of AI in todays ecosystem, you want to be equipped with knowledge that can help you blaze faster in your marketing efforts. This session helps you explore the same:

1. Must have AI tools
2. How can AI replace (or help) you to achieve results faster, better and cheaper

Evaluating your marketing efforts and identifying what could have been done better. Essentially walking back the journey in retrospect to see how far you have come along and how you can redo things now in an even efficient way, which includes:

1. Accessing Campaign Experiments
2. Getting insights and learnings
3. Choosing KPIs that matter

By the end of this session you’ll be able to understand your Growth Marketing Plan

Now that you understand a complete lifecycle of marketing a product or a service, you’ll work on crafting a narrative, a story of the product. This is a hero session for you, where you can glorify and boast about factors that worked in your favor and make a product or service more attractive. This is a crucial skill that alot of companies need from their star marketers! You’ll also learn about some impactful books and resources that will be your evergreen friends, along with the Colab community.

You have now transitioned into a Skilled Marketing Professional