Marketer’s Role In Positioning

May 22, 2024

Aakash Dave

Positioning is not just a marketing buzzword; it's a strategy that can determine the success of your brand. As a team of former recruiters, marketers and managers, here's what will set you apart!

Positioning is about creating a unique impression in the customer's mind so that they associate something desirable and unique with your product or service. For instance, when we say "electric car," the name that most likely comes to your mind is "Tesla." This instant recognition didn’t happen by accident; it's the result of effective positioning. Another best example is Trivago's - "Hotel .... Trivago" Campaign. Infact, its a household thing in the meme community!

🧐 But how do you create successful positioning?

It goes beyond just promoting the features or benefits of your product. It involves a deep understanding of your audience's needs and desires, analysis of your competitors' strengths and weaknesses, and a clear vision of how your product fits into this landscape.

Consider Apple and Samsung, two leading brands in the smartphone market. Both offer high-quality, feature-packed devices, but Apple positions itself as a luxury brand with a focus on design and user experience, while Samsung positions itself as an innovator with cutting-edge technology.

✅ It's essential to remember that positioning is not what you do to a product; it's what you do to the mind of the prospect.

It's about differentiating your brand in the mind of your customer. If you think of "fast food," you might immediately think of "McDonald's." That's not because McDonald's is the only fast-food chain; it's because they've positioned themselves effectively.

💯 Here are some actionable points to improve your positioning:

1. Identify your target audience's needs and desires.
2. Understand your competitors' strengths and weaknesses.
3. Clearly define your unique selling proposition (USP).
4. Align your marketing efforts to consistently communicate your USP.
5. Regularly review and adjust your positioning based on market changes.

Communicate/demonstrate this when in an interview and you'll definitely leave a mark upon the interviewer.

As you approach your marketing strategy this week, keep positioning at the forefront of your thoughts. Remember, a well-positioned brand is a successful brand!